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R&D Agenda
The R&D agenda follows two paths. The general path involves focusing on:
- Changing consumer preferences
- Increasing the competitive market place for food
- Changing food service industry dynamics
- Health claims increasing effects on consumer choice
- Applying the latest research science advancements to product development
- Developing new products responsive to these changes
- Training and development
The specific path over the next two years will address the refinement and marketing of two specific product concepts.
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The first is a sports recovery drink that has been prototyped and tested with the Penn State University football and basketball squads for the last two years with high success.
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The second is soy-based protein candy bar with the same profile in terms of taste texture and appearance as a higher fat candy bars that has been tested with children and adults.
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