Hermitage, PA February 2008 ---- Chiccarino’s, at 559 S. Hermitage Rd (Rt.18), since January 1992, is a family owned restaurant which offers Italian Specialty Dishes with Early Bird Specials, a Kids menu and Carry-Out dinners. Homemade specialties offered include veal sorentino, lasagna, homemade meatballs, and prime rib, soups like wedding soup, potato, mushroom-barley and pasta fagiole and desserts like Italian Love Cake. The Chiccarino family has prided itself in creating traditional and homemade foods while providing friendly service - it’s a family tradition. The facility accommodates 96 people in a smoke free dining area and has seating for 36 in the bar (smoking) area which is serviced by a staff of 20, Monday - Saturday 3:30pm till 10:30pm.
Jerry and Carole Chiccarino who are owner/operators had reached a good level of success in servicing customers and providing excellent food quality and choices. They were experiencing some days that were lighter in customer volume than other days and were searching for ways to bring in customers and maintain a more consistent clientele volume. The owners tried various marketing techniques such as coupon mailers and the local newspaper to drive traffic. It was hard to gage effectiveness of such marketing, as there was no way to test success or secure repeat business opportunities. Jerry and Carol were introduced to a technology company that offers the use of an automated marketing system to effectively drive sales.
MutualGravity is a technology company dedicated to providing Internet-based solutions that enable small to mid-sized businesses and service organizations the ability to automate their internal and external communications, marketing, and sales operations to achieve extreme financial efficiency and immediately affect their profit levels. The web-based products are offered with no long-term contracts, and no investment in dedicated servers or support staff while providing tools that retain and attract business for increased profitability.
Chiccarino’s as chosen MutualGravity’s Full Circle Rewards Program in order to automate the customer attraction process by providing multiple marketing promotion initiatives and building a member loyalty program. Through the use of the FCR technology process the management is able to drive more business from current customers and bring many new visitors to fill tables. Jerry Chiccarino relates, “FullCircle Rewards has provided us a new way to generate business every day, increase sales and build a loyalty program where members know us and give us an opportunity to treat them special”. The goals outlined by Chiccarino’s management for customer attraction and retention is being met while maximizing resources and increasing profitability.
ROI - 3 months investment of $9K – $12K returns between $75 to 125K in sales increase. Turn the up the dial by working on your business rather than in your business with the help of MutualGravity’s FullCircle Rewards Program.